Daniel Craig Is Almost Unrecognizable with Side...

James Bond, who? Daniel Craig is showcasing his range in a new Loewe campaign

Published Time: 15.07.2024 - 22:31:04 Modified Time: 15.07.2024 - 22:31:04

James Bond, who?

Daniel Craig is showcasing his range in a new Loewe campaign. The 56-year-old British actor is unrecognizable in the luxury fashion house's FW24 global campaign, which also stars brand ambassador and Past Lives star Greta Lee.

In the minimalistic shots, Craig ditches his signature close-cropped haircut in favor for a longer style complete with a dramatic side bang.

Shot by David Sims, the photos intentionally lack props so that "the photographic gaze focuses on the subjects and what they are wearing as an extension of who they are and how they want to be perceived," per the press release.

In one particularly striking shot, the actor stares straight into the camera, his piercing blue eyes cutting through a pair of yellow-tinted glasses. He wears a multicolored knit sweater, olive trousers and a brown belt, his long, straight hair framing his face.

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Another photo shows Craig in a light blue button-down shirt and multicolored drawstring pants. He looks slightly more like his usual self in a black leather jacket, black undershirt and tan cargo pants, but the colorful looks are certainly a new style for the Knives Out actor.

"Craig bri -

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ngs to life the work of artist Richard Hawkins, who inspired the collection, through a collage of personalities," says the brand via press release. "He wears the knitted jumpers, the cargos, the leather blousons but also the boots, trainers and embroidered pants that are key, Americana-inflected pieces of the collection, with much bravado and a confrontational stance."

The statement continues, "With its crude directness, the campaign is a study on how characters and their clothes are intimately related."

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Beloved by celebrities like Zendaya and Jennifer Lawrence, Loewe is known for its eccentric fashion campaigns, In 2023, the brand set the internet ablaze with their Spring/Summer 2024 pre-collection campaign starring 88-year-old actress Maggie Smith.

Alongside supermodelKaia Gerber, actorsJosh O'ConnorandJessie Buckley and K-Pop star Hyun Ah, Anthony Hopkins appeared in Loewe's pre-Fall 2022 collection campaign. The then-84-year-old actor leaned into the brand's playful style, wearing a colorful donut tee shirt paired with a studded coat.