This school year is looking a bit different for Cash Warren and Jessica Alba.
On Thursday, July 11, Warren opened up exclusively to PEOPLE about his family's back-to-school traditions at the Pair of Thieves pop-up in New York City, which celebrated the company’s tenth anniversary and the launch of the Power of 10 charitable initiative.
The company co-founder called the impending school year "bittersweet," noting that his older daughter Honor – who recently celebrated her Sweet Sixteen – has learned how to drive and will now be driving herself to school.
"This year is a sad one for me. Bittersweet, I would say," Warren says. "For the last however long they've been going to school, her and Haven, I drive them to school every day. And that gives me, like, 30 to 40 minutes in the car with my girls every single morning."
He continues, "It's been like an awesome tradition of ours. But now she's going to be driving herself to school. So this will be the first year we have to figure out something different."
Warren also shares daughter Haven, 12 and son Hayes, 6, with Alba.
Normally, Warren says, his favorite tradition is loudly listening to music while dropping off his two daughters at school. "They get really embarrassed. And I will even jump out and dance. Just anything to embarrass them, I’m really excited about," he explains. "Like, around Christmas time, I'm blasting 'Little Drummer Boy' by Stevie Wonder."
But this year, "we got to reinvent the wheel," the dad of three says.
The movie producer, who met his wife on the set of the 2005 superhero movie Fantastic Four, describes his company’s philanthropic efforts as a family affair.
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Pair of Thieves – co-founded by Warren, Alan Stuart and David Ehrenberg – celebrated its milestone year with a give-back initiative that saw the company donating a total of 100,000 pairs of socks t -
o 10 charitable organizations nationwide in partnership with Baby2Baby.
Speaking of the endeavor, Warren notes that his actress wife was part of the nonprofit’s "founding group" and served on the board. "We're very close to the founders of the organization. And it's an organization that we've supported for the last 12 years as a family," he says.
"Now that we've been able to bake it into Pair of Thieves and the business that we're running here, it's been awesome to support it in every way that we can. My kids volunteer at Baby2Baby and it's been really fun to do that," Warren shares.
He also mentions the nonprofit Change to Mind as an organization that the company has partnered with in the past that means a lot to him. "Having two teenage daughters in my house, I know how fragile mental health can be for teens," he says.
As for the company’s grander initiative Good Fits, which the Power of 10 is an extension of, Warren looks to the organizations that are important to those who work for the company.
"I think a lot of brands pick one cause and just focus on that one cause," he explains. "For us, it was always like, there are a lot of people that work for this company, we all have a lot of different interests, let's make our give back reflective of the people that work here."
The family ties continue to grow. Pair of Thieves worked with Alba’s The Honest Company years ago, which Warren describes as an "organic" collaboration. Now he says he would love to do it again.
"It wasn't something we forced. I think going forward, now that Alba’s got a little bit more free time, she's not doing Honest on a day to day anymore, I would love to bring her into the fold and find something that we can do together," Warren says. "We like being husband and wife. We're not really trying to be business partners. So if it happens naturally, and there's something there, fantastic."
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